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WHAT WE
DO.

Integrated campaigns, identity design, digital platforms, and cultural activations that challenge the status quo and deliver measurable commercial results.

Destaques em Portfolio

Featured Projects

MCCANN LISBOA / TRUTH WELL TOLD
DESIGN / PACKAGING SOVENA GROUP

Oliveira da Serra — 1.ª Colheita

Packaging concept and design for the most exclusive and anticipated edition of the year. A graphic tribute to the origin, freshness, and purity of Portuguese olives.

Edição Limitada 2025/26 View Case ↗
BRANDING / EXPERIÊNCIA SOCIEDADE CENTRAL DE CERVEJAS

Sagres — Campo Pequeno

Scenic visual identity and comprehensive spatial activation for the naming of Lisbon's iconic arena. An epic fusion of live music, entertainment, and heritage.

Branding Espacial View Case ↗
DESIGN / PACKAGING

Sumol — Praias de Portugal

Special collectible can series inspired by Portuguese beach culture and vibrant youth summer energy.

View Details ↗
DIGITAL / CONTEÚDOS

Salutem — Social Studio

Continuous social-first healthy eating strategy, creative recipes, and in-house motion graphics production.

View Details ↗
COMMS / CAMPANHA

Banco BiG — Super Depósito

National multi-channel savings acquisition campaign with a bold tone and direct digital conversion mechanics.

View Details ↗
Operações & Entregas em Curso

Active McCann Projects

15 PROJETOS  |  30 FRENTES DE TRABALHO
LANÇAMENTO AURORA
Lançamento Produto Aurora

National launch strategy and fleet activation for sustainable mobility.

Team: McCann Comms
REBRANDING HORIZONTE
Rebranding Horizonte

New telecommunications architecture, brand guideline standards, and packaging assets.

Team: McCann Enterprise
BRAND PLATFORM SOLARA
Brand Platform Solara

Global sustainable cosmetics platform featuring packaging suites and pan-European campaigns.

Team: McCann Design
B2B LEAD GEN NEXO
B2B Lead Gen Nexo

High-converting digital funnels for corporate banking and treasury services.

Team: McCann Comms
ATIVAÇÃO VERDE VIVO
Ativação Festival Verde Vivo

Immersive scenic booth and public activation at a major summer festival in Lisbon.

Team: McCann Experience
CONTEÚDO LUMA
Social Listening & Always On

Real-time sentiment monitoring and accelerated viral content production.

Team: McCann Social Studio
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