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/ 02  WHAT WE DO  |  CAPACIDADES INTEGRADAS

IDEAS IN
ACTION.

From deep strategy to meticulous pre-press finishing. Six specialized units operating in seamless synchrony under one roof in Lisbon.

UNIDADE 01 ESTRATÉGIA & COMUNICAÇÃO

McCann Comms

The heart of the agency. Multi-channel advertising, creative strategy, television, radio, print campaigns, and high-impact digital formats. We uncover the essential human truth driving brands and consumers.

Deliverables: Brand Platform, TVCs, 360° Campaigns, Strategic Planning
UNIDADE 02 REPUTAÇÃO & B2B

McCann Enterprise

Specialized corporate communications, institutional reputation consulting, strategic crisis management, and internal leadership alignment programs for global enterprises and market leaders.

Deliverables: Internal Communications, ESG Reports, Crisis Management, B2B Lead Gen
UNIDADE 03 IDENTIDADE & PRODUTO

McCann Design

Contemporary design of international standard. Brand identity, rigorous brand books, bespoke typography, cross-platform design systems, and advanced packaging solutions for consumers.

Deliverables: Brand Books, Packaging Lines, Visual Systems, Custom Typography
UNIDADE 04 SOCIAL & CONTEÚDO

McCann Social & Content

Social-first studio with agile in-house production. Real-time social listening, branded podcasts, vertical video formats, content creator partnerships, and active community management.

Deliverables: Social Media Always-On, TikTok/Reels Video, Motion Graphics, Podcasts
UNIDADE 05 ATIVAÇÃO & AMBIENTES

McCann Experience

Transforming physical spaces into memorable moments. Interactive activations, corporate conventions and events, scenic booth concepts, and guerrilla experiences that captivate consumers.

Deliverables: Scenic Booths, Large-Scale Events, Urban Guerrilla
UNIDADE 06 PRODUÇÃO & ESCALA

McCann Factory

The technical and pre-press center of excellence. Industrial large-scale format rollout, rigorous chromatic control, surgical artworking, and strict adherence to international deadlines.

Deliverables: Technical Pre-Press, Multi-Format Adaptation, Color Proofing
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