THOUGHT &
IMPACT.
Institutional news, advertising industry recognitions, new client wins, and essays on culture and consumer trends in Portugal.
McCann Lisbon leads advertising effectiveness rankings with 'Truth Well Told' methodology
The agency was recognized for the strategic consistency of its multi-channel campaigns, celebrated for transforming human truths into tangible ROI for leading national advertisers.
Comunicação Corporativa & Prémios ↗+42%
Average brand awareness for agency clients in 2026
Atlas Foods awards integrated communication to McCann
Following a competitive creative pitch, McCann assumes leadership of strategic planning, branding, and FMCG communications.
Oliveira da Serra 1st Harvest awarded in Design
The commemorative packaging designed by McCann Design was awarded Gold for graphic sophistication and sustainable materials.
Study: What the Portuguese really expect from brands
The new report by McCann Truth Central Lisbon explores consumer evolution amid digital advancement and the premium on transparency.
McCann Experience crafts immersive activation at Campo Pequeno
Over 40,000 people engaged with the sensory installation designed for the Sagres brand during end-of-summer concerts.
McCann Portugal deploys Odoo 19 integrated digital enterprise platform
Modernization of financial workflows, strict tax compliance with Tax Authority, and real-time operations planning for 77 staff.
McCann Social Studio expands in-house creators team
New talents in motion design, vertical video production, and influencer strategy join the Lisbon creative studio.
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